Post by dokijig on Dec 2, 2023 1:13:31 GMT -5
Outbound marketing has many advantages… it can be reproduced easily, turned on and off, or increased and decreased to regulate the demand. While it may require a higher investment, the results should be predictable, quick and positive. Add a marketing automation platform like our sponsors Right On Interactive, a proposal management solution like TinderBox (also our sponsors), and you can increase the efficiency of your outbound efforts significantly… reducing the time your outbound team has to spend on administrative tasks. Sales enablement closes an efficiency gap where inbound and outbound meet. We hear it all the time, “We’re different”. And we often hear from marketers, “You’re all the same”. Last night I had the pleasure of being on a Smartups marketing panel with Jeb Banner, Gail McDaniel, Brian Phillips, and George Evans.
It was such a great panel… all of us were outspoken and all of us have quite a Mobile Phone Number List different network and client-base. agency with clients that love him, Gail is running an international, highly-regulated medical parts manufacturer, Brian leads world-renowned animation and development shop, and George has a premiere product branding agency. Some large, some small, some established, some new… making the conversation (and small episodes of debate) eye opening. As we head into 2014, there were some finite take-aways that I believe impact every marketing leader – whether you’re at an agency, a startup, or a large organization: Inbound marketing, social media marketing, and even content marketing isn’t the be-all, end-all panacea of marketing. There’s no single answer to that which identifies your message, where your message needs to be heard, nor how it should be heard. Some companies still rely on a strong salesforce with educational product marketing documentation.
Others are performing well with great branding and promotions. Connecting the prospect with the product or service through great storytelling hasn’t changed. Whether it was a company developing a traditional media strategy, or a company developing a series of animated shorts for online review… disseminating a story that connects emotionally with your audience is much the same now as it has been for decades. Consumers and businesses looking to make their next purchase are researching online and finding the information they need from their social networks and through distributed content. You can run, but you can’t hide… companies who are not being honest will see the impact of their dishonesty. Perhaps not today, but someday. As I drove home, what occurred to me is that the activities all of us are taking as marketers is really the same – but the audience and the paths that we take to get there are quite different.
It was such a great panel… all of us were outspoken and all of us have quite a Mobile Phone Number List different network and client-base. agency with clients that love him, Gail is running an international, highly-regulated medical parts manufacturer, Brian leads world-renowned animation and development shop, and George has a premiere product branding agency. Some large, some small, some established, some new… making the conversation (and small episodes of debate) eye opening. As we head into 2014, there were some finite take-aways that I believe impact every marketing leader – whether you’re at an agency, a startup, or a large organization: Inbound marketing, social media marketing, and even content marketing isn’t the be-all, end-all panacea of marketing. There’s no single answer to that which identifies your message, where your message needs to be heard, nor how it should be heard. Some companies still rely on a strong salesforce with educational product marketing documentation.
Others are performing well with great branding and promotions. Connecting the prospect with the product or service through great storytelling hasn’t changed. Whether it was a company developing a traditional media strategy, or a company developing a series of animated shorts for online review… disseminating a story that connects emotionally with your audience is much the same now as it has been for decades. Consumers and businesses looking to make their next purchase are researching online and finding the information they need from their social networks and through distributed content. You can run, but you can’t hide… companies who are not being honest will see the impact of their dishonesty. Perhaps not today, but someday. As I drove home, what occurred to me is that the activities all of us are taking as marketers is really the same – but the audience and the paths that we take to get there are quite different.